Business and Consumer Confidence:
BBB is a leader in advancing marketplace trust. Today’s savvy consumers and businesses want security and confidence in choosing a company that has made a concerted public commitment to doing what is right. For most decision-makers, determining the trustworthiness of a business is one of their first steps in making a product purchase, or service decision. That is why we tell the public to Start with Trust- start with the Better Business Bureau. Our Accredited Businesses have made a pledge to adhere to the Standards of Trust- a comprehensive set of principles of ethical business conduct.
Eligibility
BBB Accreditation is an honor- Not every business is eligible for BBB Accreditation
- Businesses that appear to meet BBB Standards for Trust may be invited to provide more information, which allows the BBB to better evaluate their eligibility.
- Businesses that meet all BBB standards are presented to our local Board of Directors for final review and acceptance as an Accredited Business.
Benefits to Your Business
Visibility & Credibility
- The BBB enjoys a 98% name recognition - Gallup Organization
- 7 in 10 consumers say they are more likely to buy from a company designated as a BBB Accredited Business- Princeton Survey Research Associates
- Google has recognized BBB in the top 1% of all US organizations as a Favorite Place, meaning that we are one of the most popular web sites, as measured by how many times people visit our site.
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Reliability Reports
- Your report can be accessed 24/7 on our website
- A hyperlink is added to your Reliability Report, bringing prospective consumers directly to your website.
Online Accredited Business Directory
- Consumers can search for you by Type of Business (TOB), and by specific Business Name
- Request a Quote: Potential customers can use a single form to obtain estimates from multiple Accredited Businesses; these requests are then forwarded to the email or mobile device of the participating Accredited Business.
- Consumers can even search for you on their mobile phone using our Mobile Search, the mobile internet version of our website.
BBB Online Trustmark
- Promote trust and confidence online by displaying the dynamic BBB Seal on your website. This allows potential customers to access your Reliability Report at the right moment when they may be considering doing business with you.
Your website will also receive a thorough review, ensuring it meets BBB criteria.
Marketing Tools
- Display the trademarked BBB Accredited Business Trustmark in print advertising throughout Connecticut: newspaper ads, direct mail pieces, invoices, proposals, telephone directories, stationery, business cards, radio, and television.
- Advertise your Accreditation with our BBB Accredited Business Seal Decal for doors/windows on company vehicles.
- Upon acceptance, Accredited Businesses receive a BBB Accreditation Certificate. This certificate demonstrates the company’s commitment to ethical business practices and conduct.
- With AzigoLite, a free web-page plug-in download, you can show up as an Accredited Business in any type-of-business searches with Google, Bing, or Yahoo.
Accredited Businesses-Only Section
- Manage your Accredited Business participation electronically! View and update your Business Profile information, pay your dues with our secure online payment, download our seals and logos for non-Internet print advertising, and get information about upcoming events.
Accredited Business Service Line
- Accredited Businesses receive direct, live assistance weekdays
at (203) 269-2700 ext. 104. Call in with any
of your Accredited Business questions and concerns!
Relevant News & Information
- The BBB Insider is a bimonthly BBB Accredited-Businesses-only publication focused on business news, marketplace activity, and scams that can directly affect industry atmosphere.
- The BBB TrustBrief is a weekly briefing of small business news, where the arduous work of deciding what information and articles are vital to keeping your business ahead of the pack, is already done for you!
Networking Opportunities
- Make contacts and exchange ideas with other Accredited Business owners at BBB events, such as the Annual Golf Classic and our Annual Meeting & Awards Banquet.
Business Ethics Awards
- The annual Torch Award Program recognizes the BBB Accredited Business firms whose business practices and related activities exemplify the BBB’s vision and principles of promoting the highest standard of ethics and marketplace excellence.
Dispute Resolution
- We help to facilitate communication between businesses and customers. Should any disputes arise, we offer conciliation, and serve as a helpful intermediary for you and your customer. If necessary, we can provide mediation and arbitration services at a nominal cost; this provides you with a fair and equitable way to resolve disputes, and avoids high legal costs.
Tax Deductibility
- Accreditation Dues are 100% tax deductible as a reasonable and necessary business expense.
By committing to the Better Business Bureau’s Standards of Trust, you can provide your business community and consumers with the greatest amount of confidence in your products and services, as well as your business practices.